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Ethos & Policy Drivers

Our ethos comprises 10 integrated principles/values which guide our work.

Developed from more than 30 years of academic research, these 10 principles are being adopted as inspiration and guidance for projects and organisations at the cutting edge of development and as a way to meet all of the UN SDGs. © Kathryn Moore.

  1. Putting quality of life, health and well-being, and the environment firmly at the top of every agenda.
  2. Seeing the bigger picture, spatially and conceptually.
  3. Truly collaborating across institutional boundaries and silos to achieve the bigger picture.
  4. Using the cultural, physical and environmental context and resources to improve civic life, health, well-being and prosperity.
  5. Creating strong connections between vision, strategy, policy and practice, financial and governance structures.
  6. Adopting new, long term and integrated financial and governance models and policies, framed by ESG, to deliver sustainable and thriving communities, job creation and skill delivery.
  7. Recognising the land as an invaluable infrastructure to address global challenges. Ensure all land is used productively, improve and reclaime existing or damaged physical, ecological and material/cultural resources to create sustainable futures.
  8. Employing expertise to re-imagine the landscape using geographical, local and traditional knowledge.
  9. Creating environmental and community resilience, building culture, identity, pride, confidence and sense of belonging, advocating for the WMNP approach.
  10. Inspiring communities to become engaged in the climate agenda, nature and other global challenges, focused on transformative action.

Our policy drivers are a lens through which to rethink land use.

They serve as cross-sector challenges, forcing us to reassess existing land use policy. We encourage our collaborators and partners to think about how practice, policy and personal experience of the world would be transformed if these policy drivers were the basis of how we planned and designed our land. © Kathryn Moore.

Every child should be able to:

  • see the starts at night*
  • hear birdsong, every day
  • see trees from their window
  • see where the sun rises and sets in the sky
  • watch insects pollinating flowers near their home
  • walk, cycle or run safely alongside, or swim in, our nearest stream, river or canal
  • watch tadpoles in the spring and pick apples in the autumn
  • move safely and affordably around the region by walking, cycling or public transport
  • have picnics in our local parks
  • breath clean air and easily access good quality, locally grown food

*also referenced by the Children and Nature Network in 2017 and a similar reference in Defra’s Landscapes Review from 2019