WMNP Lab Director, Prof. Kathryn Moore, consulting for Lovejoy led the ‘Broadening Horizons’ project for the Black Country Consortium (BCC). This strategic plan re- imagined the whole Black Country as an ‘Urban Park’ and was subsequently adopted by the Black Country’s four local authorities as part of their shared statutory development plan: the ‘Black Country Core Strategy’.

Chief Executive of the BCC said “as a consequence of this strategic plan, the Black Country is unique among Local Enterprise Partnerships in having a unified, endorsed Core Strategy” with a “deeply integrated approach to transformation between and across the four metropolitan authorities of the Black Country”.